Friday, 7 October 2011

Tesco value - supermarkets sweep the law industry

It all starts when you approach the sliding doors. You have to make a decision, which you’ll more than likely get wrong. Do you choose a basket for bread and milk? – Or a medium sized trolley that you’ll overfill?

The supermarkets are better than most at enticing us with deals too good to miss, and discounts which many high street stores couldn’t offer. And on more occasions than we’d like to admit, we leave the shops with additional bags of treats, bargains and reduced produce.

The large chains now provide us with an arena where we can completely fulfill our needs. It’s a convenience, which is crippling the high street and local stores.

The worse thing about it is, we don’t refuse, deny or boycott the chains for what we know is right.

Businesses up and down the UK struggle every day for your custom, and many fail to get it. We’ve become subservient to the large superstores, which you can’t deny, know how to market and promote themselves.

I’ll be the first to admit, I’ve been wandering around Tesco at midnight, looking for a last minute present. Clothing, electronics, alcohol and entertainment is all on offer. My poorly managed diary has been saved by a supermarket – and not for the first time.

The large chains are convenient.

This week it was announced that supermarkets and banks are now able to sell consumer legal services.

This change in the Legal Services Act, has added to the concern that large supermarkets are monopolising the high street.

Already, small firms are struggling to compete against the stores that are placed all over the country.
In addition to the large supermarkets, the small super-chains are just as threatening.

In quiet villages across the UK, we’re seeing condensed supermarkets dominate the community. Rebranded shops with names like ‘Express,’ ‘Local,’ ‘Metro,’ and ‘Quickstop,’ are replacing convenience stores and budging independent businesses out of trade.

Law service firms have every reason to be concerned, with the UK being full of independent law companies who have held reputable positions in the community for decades. It’s an industry, along with many, which may end up on the shelf with the fruit and veg.

Small firms are continuously finding new ways to compete against the Goliath that threatens them, with marketing and PR becoming more important than ever.

Companies are now competing against huge organisations and need to discover ways to shine.
If a business looks deep enough, it’ll find something very unique within itself that will make an excellent press release and enter the news agenda. If they can’t locate what that is, then news can always be created.

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